Artefatto Go Deeper - Brera - Milan Design Week 2019
Artefatto Go Deeper was an immersive exhibition designed by Artefatto Design Studio to showcase our latest collection with Secolo as well as some of our favourite collaborations. To fit our concept of going deeper, we found a basement in the heart of Brera, right underneath all the action but somewhere undiscovered and hidden. The space is rife with raw rock columns, holes in the wall where brick is showing through and visible ductwork. All this made it the perfect place to install something extremely futuristic and new. When you enter the space you are greeted by a room full of bright light, mirrors and smoke, designed to give you a moment of elation, as if you have discovered something completely unknown and contrasting perfectly with the old building.
Artefatto Go Deeper - Brera - Milan Design Week 2019
Artefatto Go Deeper was an immersive exhibition designed by Artefatto Design Studio to showcase our latest collection with Secolo as well as some of our favourite collaborations. To fit our concept of going deeper, we found a basement in the heart of Brera, right underneath all the action but somewhere undiscovered and hidden. The space is rife with raw rock columns, holes in the wall where brick is showing through and visible ductwork. All this made it the perfect place to install something extremely futuristic and new. When you enter the space you are greeted by a room full of bright light, mirrors and smoke, designed to give you a moment of elation, as if you have discovered something completely unknown and contrasting perfectly with the old building.